Be Brilliant … Dynamic … Magnetic!

Learn How To Use Attraction Marketing To Leverage Branding, Target Marketing and Social Media Strategies and Project Your Energy Into the Marketplace!

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Be the person who lights up a room and attracts others with your energy. Own the company that customers love to work with and the brands that they want to buy. Learn how to get people buzzing and to create the professional and personal success that you’ve longed for! You can do this.

Branding expert and author Lori Martinek knows what it’s like to Be the Bulb! in business and in life. She shares her strategies for shining brightly — and for attracting the opportunities that you need to succeed in life.  Learn More!


Be the Bulb! the Blog...

by Lori Martinek


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V-Wise Program Helps Women Vets Shine!

October 18, 2011

I am passionate about helping women, minority and Veteran-owned businesses find the inspiration and assistance that they need to succeed in a challenging economy and a highly competitive small business environment. That’s why I was excited to learn about V-Wise: Women Veterans Igniting the Spirit of Entrepreneurship. This SBA-funded program is taking off across America, [...]

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Show Your Best Self and Shine!

September 22, 2011

Discovering something that we are good at is a confidence builder. We feel capable and competent and we like the feeling, so we actively look for ways to spend more time using and building on our new skill. That’s as it should be. We like the idea of being ‘good at something’. It makes us [...]

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What Makes A Good Message Strategy?

August 26, 2011

Your brand’s message must convey a compelling benefit that fulfills a need or solves a problem that your target audience has or finds themselves faced with. If your brand is offering a solution, it must be a solution that is perceived as practical, desirable and believable. If you are describing a bundle of services or [...]

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