Social Networking is the Great Equalizer

Social networking provides a very high ROI (return on investment).  Small business owners who begin to implement a thoughtful social strategy will generally see results quickly in terms of growing visibility … increasing site traffic … an expanding network … better Google results — and all for primarily an investment of  their time and effort (human resources versus capital outlay). That’s why it is such a good tool for new, small and growing businesses. And: Social networking strategies are equally accessible to companies of any age (new, expanding, established), size or location (urban or rural). Finally, a tool that levels the playing field for smaller companies …..  Lori Martinek

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Posted in Social Media Marketing

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