‘The measure of success is not whether you have a tough problem to deal with, but whether it is the same problem that you had last year.’ — John Foster Dulles
Lori adds: Problems rarely just just ‘go away’, and there are opportunities to overcome them everywhere. Example: If your website was dated this year, it will be even older next year. Get it updated. Is your image out of synch with your market? Get to work on rebranding.
Don’t spend your 2013 marketing budget promoting an image that already isn’t working in 2012.
And don’t spend your career, or your life, continuing on a path that isn’t getting you anywhere. Chart a new direction for 2013 and start taking steps to realize your true life’s work. … Lori Martinek, Branding Expert & Author, http://www.edcgrow.com