Archive for the ‘Attraction Marketing’ Category

Attraction Marketing

Attraction Marketing puts your brand in the path of people who can help you succeed. It is no different with product brands. A brand has to be seen and noticed in order to be part of the conversation, and it has to Be Visible in order to Get Found. Put your brand where its prospective customers are. Do not force them to go looking for it in unfamiliar places. They won’t. 
 
Look for new ways to present your brand, such as innovative social media strategies, leveraging new technologies and communicating with prospects in unique (and meaningful) ways. Keep in mind that once ‘everyone is doing it or using it’, it is probably time to look for a new way to stand out. Sameness — in products or brands and their promotion — does not create top-of-mind awareness or standout competitors.

If you choose to go with the crowd, you will get lost in the crowd. It’s as simple as that.
 

Look for a way to leverage the tools that are available in the marketplace and use them to stand out. The difference is often in the process and not just the product. Think about the HOW as much as the WHAT. It’s how you implement … how you communicate … how you fulfill your customers’ needs that typically makes the difference … Lori Martinek, Branding Expert & Author

Shine Brighter, Longer …

When you interact and do business with other positive people, you will move forward. When you find yourself in the company of negative, unhappy people, you will not. Choose to protect your light and move forward, always.

Your light is an asset. You must nurture and protect it to keep it bright and strong. Good gatekeeping will encourage success by inviting those who can facilitate your success to come closer … and by keeping those who will drain your energy at arm’s length.

Gatekeeping requires you to direct your attention and effort toward the people and activities that will help you get where you want to go. Focus is key. You should always direct your energy to where it will do the most good. Making good decisions on target marketing, networking and outreach at the earliest stages will ensure that you start off in the right direction … get on the right track … and stay focused on achieving your goals.

Be selective, not selected. Always. Choose where you want to place your energy and attention.

Read more in Be the Bulb! at www.herlifepublishing.com

Show Your Best Self and Shine!

Discovering something that we are good at is a confidence builder. We feel capable and competent and we like the feeling, so we actively look for ways to spend more time using and building on our new skill. That’s as it should be. We like the idea of being ‘good at something’. It makes us feel talented and able and when we feel talented and able, we feel strong and successful.

People like to be around — and do business with — people whom they perceive to be successful.

Strength creates confidence and confidence can be very, very contagious. When we believe in ourselves, others will do the same. If we project positive energy, the people around us will see and feel positive energy. If we speak and act negatively or indecisively, that’s exactly what they will see … and feel … and perceive. The impression that others have of us is very much of our own making. Always strive to make a positive impression.

Motivational Energy is the positive, highly magnetic energy that we project when we focus on and amplify our true Core Strengths. If you focus on your strengths and put your best self out there, you will shine! … Lori Martinek, Branding Expert and Author, http://pplusonline.com

Be a Window, Not a Wall

Be a Window and not a Wall in 2010. Look for opportunity and embrace it wherever you find it. Be open to new ideas and strategies and always put your best foot forward, online and off.  Prospects who have been waiting on the sidelines are about to come back.  Customers who have tightened their belts are beginning to cautiously move forward. Be Visible and Be Ready. Don’t follow the market, Lead It! … Lori Martinek, Branding Expert and Author,  http://lorimartinek.com

Q & A With Lori Martinek on Attraction Marketing, Strength-Based Branding and How to Be the Bulb!

What is Attraction Marketing?
Attraction Marketing combines personal branding, target marketing and strategies for putting your brand’s energy into the marketplace in a way that attracts the types of people and opportunities that you need to be successful. It is a very dynamic process that anyone can learn.

Why is Be the Bulb! relevant and timely right now?
It has never been more important to shine brightly. Competition for business, for jobs — even for relationships — is fierce. You have to be a standout and set yourself apart from the competition in a positive, magnetic way.

Who is the ideal audience for this book?
Be the Bulb! is relevant for anyone who wants to achieve the personal and professional success they’ve always wanted. It is a must read for new and aspiring entrepreneurs or anyone who is looking to jump-start a new or stalled career. It is also ideal for companies that are looking to reach out to new customers and grow their business and for anyone who is interested in learning how to put social marketing strategies to work effectively.

What advice do you have for people who are looking to start a business?
Always build a business based on what you are good at and what you love to do. As a former
SBDC counselor, I have met many entrepreneurs who pursue business concepts strictly for the money. Money and all of the things that it can buy is fine, but you really do have to be in love with what you do. It really is true: If you love what you do, you’ll never work a day in your life, and the quality of the time and effort that you put into building your venture will be a higher caliber, all the way around.

How about people who are involved in a job search?
Today’s job market is the toughest that we’ve ever seen and it’s certainly the most competitive. There are a lot of good candidates out there who have great resumes. You have to make you and your qualifications stand out. One way to do that is to be proactive, optimistic and positive. Candidates who approach their job search as an opportunity instead of an unemployment crisis will find that attitude spilling over into every part of their life. Attitude is everything. Show potential employers how you will have a positive impact on their business, beginning with the very first impression that you make.

Is Be the Bulb! strictly a business book or does it also have personal implications?
The principles of Attraction Marketing will work in every part of your life, whether you are looking for career success, a great relationship or more meaningful day-to-day living.

Social networking is a very hot topic. How does it fit in with Attraction Marketing?
An important step in
Attraction Marketing comes after we ‘Flip the Switch’ and start projecting our brand and its message into the marketplace. Social networking makes it easier than ever before to reach out to exactly the types of people that you want and need in your life, whether they are potential customers, partners, investors or dates. Social networking tools are attainable, accessible and affordable for companies of any age, size or location and for individuals of any income level. They are a great equalizer and they make it very easy for anyone to Be the Bulb!

How does your background qualify you to write on this topic?
I am the owner of a
national marketing and public relations firm that works with companies and communities across the U.S. Prior to that, I worked for one of the largest advertising agencies in the world before becoming a national marketing manager for a retailer with locations across the country. I am a branding expert with the education, the experience and the entrepreneurial resume that gives me a real-world understanding of what works and why. I travel the country to speak to business and professional audiences about online marketing and branding and, now, about how to Be the Bulb! I built my company and have helped many of our clients achieve success using Attraction Marketing principles. It was time to share the process with others who are also ready to achieve their dreams and goals.

Can you explain how Attraction Marketing has worked for you?
I’ll tell you this much. If you are confident in yourself, the world will have confidence in you. Walk into the room, greet people, speak with confidence and project positive energy and the audience will always be yours. I call it contagious enthusiasm. Others are searching for it. Be the one who radiates it. Some people are born with this ability, others have to learn it. The best part is that anyone can learn it. Each of us already has everything that we need to Be the Bulb!

What’s next?
I’ll be starting on
my next book later this summer. It is on a topic that I call Holistic Entrepreneurship, where work and life are true extensions of each other, in a good way, and where the businesses that we create are a true reflection of who we are, what we want to give to the world and what we are hoping to get back in return. It has everything to do with creating a life where work, learning and success are circular and self-feeding. If you’ve ever asked yourself ‘Is this all there is?’ the answer is no, there’s more. This book will explain how to get to the next level.

What Is Attraction Marketing?

Attraction Marketingcombines elements of personal branding, target marketing and strategies for putting your brand’s energy into the marketplace in a way that attracts the types of people and opportunities that you need to be successful. It is a very dynamic process that anyone can learn and it is the subject of my new book, Be the Bulb!


Why is this such a relevant topic right now? It has never been more important to shine brightly. Competition for business, for jobs — even for relationships — is fierce. You have to be a standout and set yourself apart from the competition in a positive, magnetic way. Strength-based branding creates motivational energy that draws people to you, like moths to a flame. Read about how to use strategic branding, target marketing and social networking strategies to shine the light on you, your company and its products, starting today, at http://activeattention.com  

Make Yourself the Center of Attention

 

 

Advice for being a standout in a crowded marketplace:

 

It will always be easier to capture the attention of people who are already inclined to be interested in you and your offering. Stay up to date with how and where prospects are searching for, finding and sharing product information and look for ways to insert your brand into those environments.  

 

Attraction Marketing puts your brand in the path of people who can help you succeed. It is no different with product brands. A brand has to be seen and noticed in order to be part of the conversation, and it has to Be Visible in order to Get Found. Put your brand where its prospective customers are. Do not force them to go looking for it in unfamiliar places. They won’t. 
 
Look for new ways to present your brand, such as innovative advertising strategies, leveraging new technologies or communicating with prospects in unique (and meaningful) ways. Keep in mind that once ‘everyone is doing it or using it’, it is probably time to look for a new way to stand out. Sameness — in products or brands and their promotion — does not create top-of-mind awareness or standout competitors.

 

If you choose to go with the crowd, you will get lost in the crowd.

It’s as simple as that.
 
Successful, evolving brands create and attract buzz, which is positive word of mouth. When people are talking about your brand in a positive and excited way, it’s a good sign that your brand strategy is relevant and on track, or at least in the right place at the right time and top of mind. When no one is noticing or talking about your brand, it’s time to get busy. Buzz creates awareness. Awareness creates Interest. Interest creates Desire and Desire leads to Action, or sales. You have to get people talking if you want to get them to buy, and you want them to have a positive buying and product experience so that they will talk about it – and share it – with their friends and contacts … Lori Martinek

 

Be Brilliant! Dynamic!

Be the person who lights up a room and attracts others with your energy. Own the company that customers love to work with and the brands that they want to buy. Project Motivational Energy that gets people buzzing and creates the professional and personal success that you’ve longed for! You can do this.