Archive for the ‘Uncategorized’ Category

Building Visibility and Momentum

I am honored and excited to be able to announce that my branding and regional website development project for the Real AZ Corridor ( ) was chosen as the winner of the 2010 Governor’s Excellence Award for Innovative Economic Developmentin Arizona.


We don’t set out to win awards when we begin a project, but they certainly help to create visibility and further momentum — and we are very honored to have received this recognition.


Our clients are typically amongst the most excited people on earth and there’s a very good reason for that. We love what we do and we bring passion, enthusiasm and commitment to our work.


According to a widely-circulated leadership study, only 17% of the working population in the U.S. gets to wake up each morning and work at something which truly capitalizes on their strengths. That’s fewer than two in every ten people! I feel very fortunate to be able to count myself amongst those who love what they do … and to have clients who also have great enthusiasm for their companies, their communities and their futures.


The best way to build a strong brand?Focus on your strengths and find a way to position what you have to offer so that it provides a compelling, competitive benefit to the people with whom you really want to work.


The best way to become part of that 17% of lucky professionals? Focus on your strengths instead of your weaknesses … and shine brightly, always! …. Lori Martinek, Branding Expert & Author,

Great Tips for Starting a Business

freshstart_logo1Lori Martinek and the MindingHerBiz core team will present a roundtable session on Successful Entrepreneurship from 2 p.m. to 3:30 p.m. on December 10 at Fresh Start Women’s Foundation in Phoenix. The free event is hosted by Fresh Start’s Entrerpreneur’s Circle. Experts and specialists in marketing, branding, law, human resources, business development, research and technology will present their best tips for getting a new business off to a strong start and field questions from the audience. Seating is limited.

MindingHerBiz works with new and aspiring female entrepreneurs to help them confront and move past the challenges of startup and growth. Learn more at Fresh Start helps women realize their full personal, professional and economic potential. More information is available at … Lori Martinek, Branding Expert & Author,

Let Your True Light Shine Through!

Authentic. Organic. These are two favorites in modern marketing lingo, but what do they really mean? When you are focusing on your strengths, when you are being genuine … and shining brightly … you are being authentic and the world will beat a path to your door. Organic is all about drilling down to Core Strengths … whether it’s the brand that you project for your company, your products or yourself. So many companies (and business owners) get caught up in trying to be something they’re not …. or modeling themselves after a company that they admire. Skip the buzz words and the mirroring and Be the Bulb! Use strength-based branding, target marketing and social outreach strategies (online and off) to be the company that customers want to work with and offer the brands they want to buy. That’s what happens when you let your true light shine through