Posts Tagged ‘Attraction Marketing’

Be Open To Opportunity

Successful entrepreneurs create their own opportunities for success. Why? Because they know that success is not accidental. You have to make it happen … and you have to actively look for opportunities to make it happen.

 Life is filled with opportunities: people we stand or sit next to, chance meetings, unplanned events, items seen or read, offered projects, ideas that seemingly come out of nowhere. We have to recognize each of them for what they can be if we want to achieve our goals.

 Seek out opportunity and  leverage it into something more. Watch for it. Evaluate it. Answer the door and build on it. Don’t let it pass you by. Successful people are constantly watching for opportunity and, when they find it, they embrace it. They do not wait for success to happen. They make it happen … one opportunity at a time.

We often hear about being ‘on the road to success’. There is no one road to success, but there are a lot of paths and side roads. Knowing which path to take is where strategy comes in. Knowing when to step off the main road and explore a new path is where courage and creativity come in. Knowing when to stop exploring and put the accelerator down for a while in order to get closer to your ultimate destination is where experience comes in.

Opportunity is out there. If you are open to it and actively working toward your goals, it will find you. Better yet: Put yourself in the path of success by focusing on what you want to achieve. Immerse yourself in your topic. Think about it, read about it, talk about it.

Actively look for and create opportunities to be successful and you will be successful.

You’ve heard this one too: ‘Follow the path and see where it leads.’ Opportunity is a path. It is a road that can move you forward, or present a new direction for achieving your goals. Be aware of and open to possibilities – and then act on them. Some will pan out, others won’t. But you will never know what COULD have happened unless you follow the path for a while. In order to truly be open for business, we have to truly be open to opportunity … Lori Martinek, Branding Expert & Author,

Attraction Marketing

Attraction Marketing puts your brand in the path of people who can help you succeed. It is no different with product brands. A brand has to be seen and noticed in order to be part of the conversation, and it has to Be Visible in order to Get Found. Put your brand where its prospective customers are. Do not force them to go looking for it in unfamiliar places. They won’t. 
Look for new ways to present your brand, such as innovative social media strategies, leveraging new technologies and communicating with prospects in unique (and meaningful) ways. Keep in mind that once ‘everyone is doing it or using it’, it is probably time to look for a new way to stand out. Sameness — in products or brands and their promotion — does not create top-of-mind awareness or standout competitors.

If you choose to go with the crowd, you will get lost in the crowd. It’s as simple as that.

Look for a way to leverage the tools that are available in the marketplace and use them to stand out. The difference is often in the process and not just the product. Think about the HOW as much as the WHAT. It’s how you implement … how you communicate … how you fulfill your customers’ needs that typically makes the difference … Lori Martinek, Branding Expert & Author

The Measure of Success

The measure of success is not whether you have a tough problem to deal with, but whether it is the same problem that you had last year.’ — John Foster Dulles

Lori adds: Problems rarely just just ‘go away’, and there are opportunities to overcome them everywhere. Example: If your website was dated this year, it will be even older next year. Get it updated. Is your image out of synch with your market? Get to work on rebranding.

Don’t spend your 2013 marketing budget promoting an image that already isn’t working in 2012. 

And don’t spend your career, or your life, continuing on a path that isn’t getting you anywhere. Chart a new direction for 2013 and start taking steps to realize your true life’s work. … Lori Martinek, Branding Expert & Author,

Shine Brighter, Longer …

When you interact and do business with other positive people, you will move forward. When you find yourself in the company of negative, unhappy people, you will not. Choose to protect your light and move forward, always.

Your light is an asset. You must nurture and protect it to keep it bright and strong. Good gatekeeping will encourage success by inviting those who can facilitate your success to come closer … and by keeping those who will drain your energy at arm’s length.

Gatekeeping requires you to direct your attention and effort toward the people and activities that will help you get where you want to go. Focus is key. You should always direct your energy to where it will do the most good. Making good decisions on target marketing, networking and outreach at the earliest stages will ensure that you start off in the right direction … get on the right track … and stay focused on achieving your goals.

Be selective, not selected. Always. Choose where you want to place your energy and attention.

Read more in Be the Bulb! at

Show Your Best Self and Shine!

Discovering something that we are good at is a confidence builder. We feel capable and competent and we like the feeling, so we actively look for ways to spend more time using and building on our new skill. That’s as it should be. We like the idea of being ‘good at something’. It makes us feel talented and able and when we feel talented and able, we feel strong and successful.

People like to be around — and do business with — people whom they perceive to be successful.

Strength creates confidence and confidence can be very, very contagious. When we believe in ourselves, others will do the same. If we project positive energy, the people around us will see and feel positive energy. If we speak and act negatively or indecisively, that’s exactly what they will see … and feel … and perceive. The impression that others have of us is very much of our own making. Always strive to make a positive impression.

Motivational Energy is the positive, highly magnetic energy that we project when we focus on and amplify our true Core Strengths. If you focus on your strengths and put your best self out there, you will shine! … Lori Martinek, Branding Expert and Author,

Turn On The Light!

As entrepreneurs, we long to turn our passions into income-producing busineses. Who doesn’t dream of being able to wake up each day and make money for living their passion?

A business that is built on your strengths is much more likely to succeed and it is much more likely to survive the challenges that all new businesses face. Why? Because its entrepreneurial, passion-pursuing owner … that’s you … will be more likely to hang in there, work hard and do what it takes to make it through tough times. Your commitment and emotional investment will make you willing to invest your time and effort to make things work and the quality of the time and the effort that you invest will be better.

You will be involved by choice … and choice is the most powerful motivator in the world! … Lori Martinek, Branding Expert & Author,

Be sure to visit the MindingHerBiz project at

Always Be A Work in Progress!

We grow and thrive as individuals and professionals when we do what we’re good at … what excites us … by being Passionate about everything that we do … and by doing our best work, always.

Consider yourself to be a work in progress and strive to do your best work, every day. Why would you settle … or want to settle … for anything less? At the end of the day, you have only yourself to answer to. And at the end of the day, it doesn’t matter HOW much work you did or how many things you ‘checked off’ your list, but HOW WELL you did (or worked to achieve) each one of them them. … Lori Martinek, Branding Expert & Author,



Q & A With Lori Martinek on Attraction Marketing, Strength-Based Branding and How to Be the Bulb!

What is Attraction Marketing?
Attraction Marketing combines personal branding, target marketing and strategies for putting your brand’s energy into the marketplace in a way that attracts the types of people and opportunities that you need to be successful. It is a very dynamic process that anyone can learn.

Why is Be the Bulb! relevant and timely right now?
It has never been more important to shine brightly. Competition for business, for jobs — even for relationships — is fierce. You have to be a standout and set yourself apart from the competition in a positive, magnetic way.

Who is the ideal audience for this book?
Be the Bulb! is relevant for anyone who wants to achieve the personal and professional success they’ve always wanted. It is a must read for new and aspiring entrepreneurs or anyone who is looking to jump-start a new or stalled career. It is also ideal for companies that are looking to reach out to new customers and grow their business and for anyone who is interested in learning how to put social marketing strategies to work effectively.

What advice do you have for people who are looking to start a business?
Always build a business based on what you are good at and what you love to do. As a former
SBDC counselor, I have met many entrepreneurs who pursue business concepts strictly for the money. Money and all of the things that it can buy is fine, but you really do have to be in love with what you do. It really is true: If you love what you do, you’ll never work a day in your life, and the quality of the time and effort that you put into building your venture will be a higher caliber, all the way around.

How about people who are involved in a job search?
Today’s job market is the toughest that we’ve ever seen and it’s certainly the most competitive. There are a lot of good candidates out there who have great resumes. You have to make you and your qualifications stand out. One way to do that is to be proactive, optimistic and positive. Candidates who approach their job search as an opportunity instead of an unemployment crisis will find that attitude spilling over into every part of their life. Attitude is everything. Show potential employers how you will have a positive impact on their business, beginning with the very first impression that you make.

Is Be the Bulb! strictly a business book or does it also have personal implications?
The principles of Attraction Marketing will work in every part of your life, whether you are looking for career success, a great relationship or more meaningful day-to-day living.

Social networking is a very hot topic. How does it fit in with Attraction Marketing?
An important step in
Attraction Marketing comes after we ‘Flip the Switch’ and start projecting our brand and its message into the marketplace. Social networking makes it easier than ever before to reach out to exactly the types of people that you want and need in your life, whether they are potential customers, partners, investors or dates. Social networking tools are attainable, accessible and affordable for companies of any age, size or location and for individuals of any income level. They are a great equalizer and they make it very easy for anyone to Be the Bulb!

How does your background qualify you to write on this topic?
I am the owner of a
national marketing and public relations firm that works with companies and communities across the U.S. Prior to that, I worked for one of the largest advertising agencies in the world before becoming a national marketing manager for a retailer with locations across the country. I am a branding expert with the education, the experience and the entrepreneurial resume that gives me a real-world understanding of what works and why. I travel the country to speak to business and professional audiences about online marketing and branding and, now, about how to Be the Bulb! I built my company and have helped many of our clients achieve success using Attraction Marketing principles. It was time to share the process with others who are also ready to achieve their dreams and goals.

Can you explain how Attraction Marketing has worked for you?
I’ll tell you this much. If you are confident in yourself, the world will have confidence in you. Walk into the room, greet people, speak with confidence and project positive energy and the audience will always be yours. I call it contagious enthusiasm. Others are searching for it. Be the one who radiates it. Some people are born with this ability, others have to learn it. The best part is that anyone can learn it. Each of us already has everything that we need to Be the Bulb!

What’s next?
I’ll be starting on
my next book later this summer. It is on a topic that I call Holistic Entrepreneurship, where work and life are true extensions of each other, in a good way, and where the businesses that we create are a true reflection of who we are, what we want to give to the world and what we are hoping to get back in return. It has everything to do with creating a life where work, learning and success are circular and self-feeding. If you’ve ever asked yourself ‘Is this all there is?’ the answer is no, there’s more. This book will explain how to get to the next level.

Make Yourself the Center of Attention



Advice for being a standout in a crowded marketplace:


It will always be easier to capture the attention of people who are already inclined to be interested in you and your offering. Stay up to date with how and where prospects are searching for, finding and sharing product information and look for ways to insert your brand into those environments.  


Attraction Marketing puts your brand in the path of people who can help you succeed. It is no different with product brands. A brand has to be seen and noticed in order to be part of the conversation, and it has to Be Visible in order to Get Found. Put your brand where its prospective customers are. Do not force them to go looking for it in unfamiliar places. They won’t. 
Look for new ways to present your brand, such as innovative advertising strategies, leveraging new technologies or communicating with prospects in unique (and meaningful) ways. Keep in mind that once ‘everyone is doing it or using it’, it is probably time to look for a new way to stand out. Sameness — in products or brands and their promotion — does not create top-of-mind awareness or standout competitors.


If you choose to go with the crowd, you will get lost in the crowd.

It’s as simple as that.
Successful, evolving brands create and attract buzz, which is positive word of mouth. When people are talking about your brand in a positive and excited way, it’s a good sign that your brand strategy is relevant and on track, or at least in the right place at the right time and top of mind. When no one is noticing or talking about your brand, it’s time to get busy. Buzz creates awareness. Awareness creates Interest. Interest creates Desire and Desire leads to Action, or sales. You have to get people talking if you want to get them to buy, and you want them to have a positive buying and product experience so that they will talk about it – and share it – with their friends and contacts … Lori Martinek


Expect the best … to get the best!

At Presentation Plus and Herlife Publishing, we have very high expectations for success — for our clients, ourselves and the U.S. economy in general. Confidence breeds confidence. When you approach the world with a sure-footed stride, confident in your company, its products and their value, you will find opportunity everywhere around you. It’s out there. Be open to the possibilities.


This is not the time to lie low. This is the time to shine brightly and glow. Put your best foot forward, online and off. Reach out to customers and prospects who may be waiting on the sidelines and pull them into the marketplace. Be confident that recovery is on the way and others will adopt your attitude. Negativity breeds nothing but .. negativity. No ones buys negativity.


Talk about perfect timing! Online marketing and social networking strategies are attainable, accessible and affordable for businesses of any size, age and location. For the most part, they are FREE. You can not afford to ignore these low-cost, high impact tools. Put yourself front and center now. Claim your position and establish your brand today. Be the product, the service or the place that gets found when customers are actively searching for sources — now and later … Lori Martinek