Posts Tagged ‘Be the Bulb!’

Be Open To Opportunity

Successful entrepreneurs create their own opportunities for success. Why? Because they know that success is not accidental. You have to make it happen … and you have to actively look for opportunities to make it happen.

 Life is filled with opportunities: people we stand or sit next to, chance meetings, unplanned events, items seen or read, offered projects, ideas that seemingly come out of nowhere. We have to recognize each of them for what they can be if we want to achieve our goals.

 Seek out opportunity and  leverage it into something more. Watch for it. Evaluate it. Answer the door and build on it. Don’t let it pass you by. Successful people are constantly watching for opportunity and, when they find it, they embrace it. They do not wait for success to happen. They make it happen … one opportunity at a time.

We often hear about being ‘on the road to success’. There is no one road to success, but there are a lot of paths and side roads. Knowing which path to take is where strategy comes in. Knowing when to step off the main road and explore a new path is where courage and creativity come in. Knowing when to stop exploring and put the accelerator down for a while in order to get closer to your ultimate destination is where experience comes in.

Opportunity is out there. If you are open to it and actively working toward your goals, it will find you. Better yet: Put yourself in the path of success by focusing on what you want to achieve. Immerse yourself in your topic. Think about it, read about it, talk about it.

Actively look for and create opportunities to be successful and you will be successful.

You’ve heard this one too: ‘Follow the path and see where it leads.’ Opportunity is a path. It is a road that can move you forward, or present a new direction for achieving your goals. Be aware of and open to possibilities – and then act on them. Some will pan out, others won’t. But you will never know what COULD have happened unless you follow the path for a while. In order to truly be open for business, we have to truly be open to opportunity … Lori Martinek, Branding Expert & Author, http://edcgrow.com

Success Is A Process

Entrepreneurship — and Success — is a process, not an event.  

Let me put that into perspective:

– Dating is a process. So is losing weight, running a company … or building a brand. These are ongoing efforts that evolve.

Putting up a trade show booth is an event. So is hosting a luncheon, publishing a book or having surgery. They are better defined and, typically, more finite.

Events are easier to manage, pay for and get excited about. BUT it is processes that build results that last for the long haul.

Approach everything that you do as part of the process of being successful. It should be a lifelong, rewarding venture … Lori Martinek, Branding Expert & Author, http://edcgrow.com

Attraction Marketing

Attraction Marketing puts your brand in the path of people who can help you succeed. It is no different with product brands. A brand has to be seen and noticed in order to be part of the conversation, and it has to Be Visible in order to Get Found. Put your brand where its prospective customers are. Do not force them to go looking for it in unfamiliar places. They won’t. 
 
Look for new ways to present your brand, such as innovative social media strategies, leveraging new technologies and communicating with prospects in unique (and meaningful) ways. Keep in mind that once ‘everyone is doing it or using it’, it is probably time to look for a new way to stand out. Sameness — in products or brands and their promotion — does not create top-of-mind awareness or standout competitors.

If you choose to go with the crowd, you will get lost in the crowd. It’s as simple as that.
 

Look for a way to leverage the tools that are available in the marketplace and use them to stand out. The difference is often in the process and not just the product. Think about the HOW as much as the WHAT. It’s how you implement … how you communicate … how you fulfill your customers’ needs that typically makes the difference … Lori Martinek, Branding Expert & Author

The Measure of Success

The measure of success is not whether you have a tough problem to deal with, but whether it is the same problem that you had last year.’ — John Foster Dulles

Lori adds: Problems rarely just just ‘go away’, and there are opportunities to overcome them everywhere. Example: If your website was dated this year, it will be even older next year. Get it updated. Is your image out of synch with your market? Get to work on rebranding.

Don’t spend your 2013 marketing budget promoting an image that already isn’t working in 2012. 

And don’t spend your career, or your life, continuing on a path that isn’t getting you anywhere. Chart a new direction for 2013 and start taking steps to realize your true life’s work. … Lori Martinek, Branding Expert & Author, http://www.edcgrow.com

Put Yourself in the Path of Success

Successful entrepreneurs create their own opportunities for success. Why? Because they know that success is not accidental. You have to make it happen … and you have to actively look for opportunities to make it happen. 

Life is filled with opportunities: people we stand or sit next to, chance meetings, unplanned events, items seen or read, offered projects, ideas that seemingly come out of nowhere. We have to recognize each of them for what they can be if we want to achieve our goals. 

Seek out opportunity and  leverage it into something more. Watch for it. Evaluate it. Answer the door and build on it. Don’t let it pass you by. Successful people are constantly watching for opportunity and, when they find it, they embrace it. They do not wait for success to happen. They make it happen … one opportunity at a time.

We often hear about being ‘on the road to success’. There is no one road to success, but there are a lot of paths and side roads. Knowing which path to take is where strategy comes in. Knowing when to step off the main road and explore a new path is where courage and creativity come in. Knowing when to stop exploring and put the accelerator down for a while in order to get closer to your ultimate destination is where experience comes in.

Opportunity is out there. If you are open to it and actively working toward your goals, it will find you. Better yet: Put yourself in the path of success by focusing on what you want to achieve. Immerse yourself in your topic. Think about it, read about it, talk about it.

Actively look for and create opportunities to be successful and you will be successful.

You’ve heard this one too: ‘Follow the path and see where it leads.’ Opportunity is a path. It is a road that can move you forward, or present a new direction for achieving your goals. Be aware of and open to possibilities – and then act on them. Some will pan out, others won’t. But you will never know what COULD have happened unless you follow the path for a while.

In order to truly be open for business, we have to truly be open to opportunity. … Lori Martinek, Branding Expert and Author, http://www.pplusonline.com

Show Your Best Self and Shine!

Discovering something that we are good at is a confidence builder. We feel capable and competent and we like the feeling, so we actively look for ways to spend more time using and building on our new skill. That’s as it should be. We like the idea of being ‘good at something’. It makes us feel talented and able and when we feel talented and able, we feel strong and successful.

People like to be around — and do business with — people whom they perceive to be successful.

Strength creates confidence and confidence can be very, very contagious. When we believe in ourselves, others will do the same. If we project positive energy, the people around us will see and feel positive energy. If we speak and act negatively or indecisively, that’s exactly what they will see … and feel … and perceive. The impression that others have of us is very much of our own making. Always strive to make a positive impression.

Motivational Energy is the positive, highly magnetic energy that we project when we focus on and amplify our true Core Strengths. If you focus on your strengths and put your best self out there, you will shine! … Lori Martinek, Branding Expert and Author, http://pplusonline.com

What Makes A Good Message Strategy?

Your brand’s message must convey a compelling benefit that fulfills a need or solves a problem that your target audience has or finds themselves faced with. If your brand is offering a solution, it must be a solution that is perceived as practical, desirable and believable. If you are describing a bundle of services or strengths, those attributes must be perceived as offering tangible results and being value adding.

Someone has to want, need or desire what you are offering if you are going to be successful. More importantly, they have to know that they want, need or desire your product and its benefits.

A great message strategy sets up a situation or need, makes a Promise, includes a believable Reason Why and asks for the sale — typically in very few words or through a single compelling image. Great advertising and media messages are a challenge to create and the most memorable ones are often stunning in their simplicity (‘Just do it!’). Those of us in the advertising industry know that it only looks easy. An enormous amount of research and thought has to go into the process … Lori Martinek, Branding Expert & Author,  www.pplusonline.com  (Excerpted from Lori’s book, Be the Bulb!. To read more, visit Amazon.com HERE.

Unlock Your Innovative Self!

Innovation happens when creativity meets inspiration, enthusiasm overcomes inertia, and at least one person is willing to challenge the status quo. There has to be a desire to make something better, stronger, faster, more efficient, more intuitive, more something … and to do it in a way that people will notice … and appreciate … and value.

Often, we keep doing things the same way … following the same processes … using the same tools … or buying the same products because they are familiar to us. There is no new learning curve or conversion time … but there’s also no momentum.

I am reading a book right now called The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators. Author Jeff Dyer interviewed more than 100 people recognized for their innovative thinking and suggests that there are five behaviors that can be learned, adopted and used to inspire creativity and innovation: Questioning, Observing, Networking, Experimenting and Associating.

The biggest revelation I see? That Dyer’s ‘building blocks of innovation’ are behaviors that can be learned and mastered, NOT traits that someone must be born with in order to benefit from. Thinking (creatively! innovatively!) outside of the box is something that anyone can learn to do — and should. It’s how progress happens.

It’s the same way with Being the Bulb! You CAN learn how to be the person who lights up a room and attracts potential customers, partners and others to your light. That’s the entire premise of my book. You can Be the Bulb!

Remember: ‘High achievement takes place in a framework of high expectations’ (Jack Kinder). Expect the best from yourself, alwaysLori Martinek, Branding Expert & Author, http://pplusonline.com

Turn On The Light!

As entrepreneurs, we long to turn our passions into income-producing busineses. Who doesn’t dream of being able to wake up each day and make money for living their passion?

A business that is built on your strengths is much more likely to succeed and it is much more likely to survive the challenges that all new businesses face. Why? Because its entrepreneurial, passion-pursuing owner … that’s you … will be more likely to hang in there, work hard and do what it takes to make it through tough times. Your commitment and emotional investment will make you willing to invest your time and effort to make things work and the quality of the time and the effort that you invest will be better.

You will be involved by choice … and choice is the most powerful motivator in the world! … Lori Martinek, Branding Expert & Author, http://pplusonline.com

Be sure to visit the MindingHerBiz project at http://mindingherbiz.com

Adopt vs. Adapt

Early Adopters seek out new ideas and put them to work.

Adapters put up with what is given them, often reluctantly … and usually without joy.

Adopt versus Adapt.

One is offensive, the other defensive.

One is proactive, the other reactive.

One requires courage and curiousity … a trade off of risk for reward.

The other is more about compliance, complacency … or even fear.

It is difficult to get Adopters to adapt, but it’s easier to sell them on new ideas and products.

Adopters live life and experience it. Adapters cope with it.

 

Adapters will follow Adopters, as their numbers grow.

Target Adopters and they will help you spread the worrd … Lori Martinek, Branding Expert & Author,
http://pplusonline.com