Posts Tagged ‘brand’

Social Branding Basics

Yes, social media is only one tool in your branding toolbox, but it’s a good one. Social networking … and social media marketing … are good ways to create a presence and raise your visibility in the marketplace so that you can Be Visible and Get Found.

Good branding strategy begins WELL before logo development or even naming, but once you have established a name (and taken the proper legal steps to make it yours) it’s time to go out and claim that identity online. Hopefully, you already own the .com domain name. Checking on its availability — and then buying it — should have been part of your naming process. (Other extensions are mostly a waste of time.) Now it’s time to stake your claim on the social networks. Open new accounts in your brand’s name on TwitterFacebook (as a Page) … MySpace (yes, still) … NamyzNing PlaxoGoogle (profiles) … and any other social network that 1) reaches your target audience; 2) is a network where you have a personal profile and could link your network to the brand; or 3) serves the industry or marketplace that your brand calls home.

The strategy? To claim — and pre-empt — your brand name and the potential profiles and portals that could be lnked to it, before a competitor (or even a completely unrelated party) does.

Expect the best … to get the best!

At Presentation Plus and Herlife Publishing, we have very high expectations for success — for our clients, ourselves and the U.S. economy in general. Confidence breeds confidence. When you approach the world with a sure-footed stride, confident in your company, its products and their value, you will find opportunity everywhere around you. It’s out there. Be open to the possibilities.


This is not the time to lie low. This is the time to shine brightly and glow. Put your best foot forward, online and off. Reach out to customers and prospects who may be waiting on the sidelines and pull them into the marketplace. Be confident that recovery is on the way and others will adopt your attitude. Negativity breeds nothing but .. negativity. No ones buys negativity.


Talk about perfect timing! Online marketing and social networking strategies are attainable, accessible and affordable for businesses of any size, age and location. For the most part, they are FREE. You can not afford to ignore these low-cost, high impact tools. Put yourself front and center now. Claim your position and establish your brand today. Be the product, the service or the place that gets found when customers are actively searching for sources — now and later … Lori Martinek