Posts Tagged ‘branding strategy’

Evolution Always Beats Inertia!

Your marketing strategy, like life in general, must always be a work in progress. People change, markets change, circumstances change, the world changes — and your relation to (or with) all of these will also change and evolve.


You must avoid inertia by working to ensure that your offering and your message remain relevant amidst change. You must keep your sites focused on the target, as it moves, to ensure that you keep moving toward your goal.


There will always be opportunities to make your company stronger, smarter and more successful. Watch for these opportunities — and then enbrace and expand on them.


Evolving brands — and businesses — thrive. Static brands die. Change for the sake of change is not the solution. Considered brand evolution is.


Alway be considering your next toward success. … Lori Martinek, Branding Expert & Author,

More People Meet You Online Than In Person

It’s the new reality: More people are likely to meet you or visit your company for the first time online than they are in person. That all-important first impression that you’re about to make? You probably won’t be there to make it in person.

Google (or Bing or whatever search engine or social networking tool that you or they prefer to use) is no longer just a search engine, it is also a reputation manager. Potential customers, employers, workers, residents, partners and even potential dating prospects are using online tools to find … learn … compare … and form opinions BEFORE they contact, meet or visit the subject (You!) in person. Make sure that you like what they see — and learn — when they find you or your company online. Your online impression must be positive and strong. Second chances are very, very rare these days.

Google yourself, regularly, and make sure that you like what you see. Focus on the first two pages … few people look beyond those results. And if you’re not seeing anything at all? It’s time to start working on developing an online strategy so that you can Be Visible … and Get Found, in a positive way …. Lori Martinek, Branding Expert & Author,