Posts Tagged ‘branding’
Thursday, September 22nd, 2011
Discovering something that we are good at is a confidence builder. We feel capable and competent and we like the feeling, so we actively look for ways to spend more time using and building on our new skill. That’s as it should be. We like the idea of being ‘good at something’. It makes us feel talented and able and when we feel talented and able, we feel strong and successful.
People like to be around — and do business with — people whom they perceive to be successful.
Strength creates confidence and confidence can be very, very contagious. When we believe in ourselves, others will do the same. If we project positive energy, the people around us will see and feel positive energy. If we speak and act negatively or indecisively, that’s exactly what they will see … and feel … and perceive. The impression that others have of us is very much of our own making. Always strive to make a positive impression.
Motivational Energy is the positive, highly magnetic energy that we project when we focus on and amplify our true Core Strengths. If you focus on your strengths and put your best self out there, you will shine! … Lori Martinek, Branding Expert and Author, http://pplusonline.com
Tags: Attraction Marketing, Be the Bulb!, branding, confidence, Entrepreneurship, Lori Martinek, motivational energy, personal success, small business success
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Friday, August 26th, 2011
Your brand’s message must convey a compelling benefit that fulfills a need or solves a problem that your target audience has or finds themselves faced with. If your brand is offering a solution, it must be a solution that is perceived as practical, desirable and believable. If you are describing a bundle of services or strengths, those attributes must be perceived as offering tangible results and being value adding.
Someone has to want, need or desire what you are offering if you are going to be successful. More importantly, they have to know that they want, need or desire your product and its benefits.
A great message strategy sets up a situation or need, makes a Promise, includes a believable Reason Why and asks for the sale — typically in very few words or through a single compelling image. Great advertising and media messages are a challenge to create and the most memorable ones are often stunning in their simplicity (‘Just do it!’). Those of us in the advertising industry know that it only looks easy. An enormous amount of research and thought has to go into the process … Lori Martinek, Branding Expert & Author, www.pplusonline.com (Excerpted from Lori’s book, Be the Bulb!. To read more, visit Amazon.com HERE.
Tags: Be the Bulb!, branding, Herlife Publishing, Lori Martinek, marketing, message strategy, positioning
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Friday, July 15th, 2011
As entrepreneurs, we long to turn our passions into income-producing busineses. Who doesn’t dream of being able to wake up each day and make money for living their passion?
A business that is built on your strengths is much more likely to succeed and it is much more likely to survive the challenges that all new businesses face. Why? Because its entrepreneurial, passion-pursuing owner … that’s you … will be more likely to hang in there, work hard and do what it takes to make it through tough times. Your commitment and emotional investment will make you willing to invest your time and effort to make things work and the quality of the time and the effort that you invest will be better.
You will be involved by choice … and choice is the most powerful motivator in the world! … Lori Martinek, Branding Expert & Author, http://pplusonline.com
Be sure to visit the MindingHerBiz project at http://mindingherbiz.com
Tags: Attraction Marketing, Be the Bulb!, branding, core strengths, Entrepreneurship, Herlife Publishing, Lori Martinek, sbdc, small business, success
Posted in Entrepreneurship | No Comments »
Friday, June 24th, 2011
Early Adopters seek out new ideas and put them to work.
Adapters put up with what is given them, often reluctantly … and usually without joy.
Adopt versus Adapt.
One is offensive, the other defensive.
One is proactive, the other reactive.
One requires courage and curiousity … a trade off of risk for reward.
The other is more about compliance, complacency … or even fear.
It is difficult to get Adopters to adapt, but it’s easier to sell them on new ideas and products.
Adopters live life and experience it. Adapters cope with it.
Adapters will follow Adopters, as their numbers grow.
Target Adopters and they will help you spread the worrd … Lori Martinek, Branding Expert & Author, http://pplusonline.com
Tags: Be the Bulb!, branding, early adopter, Entrepreneurship, innovation, Lori Martinek, marketing, target marketing
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Tuesday, June 21st, 2011
… MAKE it happen! Success comes to those who go after it — in any economy. There’s no magic formula to live by, just four undeniable truths that apply to any business or brand.
Lori’s ‘Four To Live By’:
– Make Yourself Visible;
– Plant the Idea;
– Ask For the Sale;
– Deliver As Promised and Provide Exceptional Service.
Always
Servicing the sale is more important than closing the deal. The experience of working with you and your company is what customers will remember. First impressions count, but it’s the perceived experience that makes or breaks a reputation …. Lori Martinek, Branding Expert & Author, http://pplusonline.com
Tags: branding, branding expert, customer service, first impressions, Lori Martinek, marketing, personal branding, sales, sales success, small business, success
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Tuesday, June 14th, 2011
Your marketing strategy, like life in general, must always be a work in progress. People change, markets change, circumstances change, the world changes — and your relation to (or with) all of these will also change and evolve.
You must avoid inertia by working to ensure that your offering and your message remain relevant amidst change. You must keep your sites focused on the target, as it moves, to ensure that you keep moving toward your goal.
There will always be opportunities to make your company stronger, smarter and more successful. Watch for these opportunities — and then enbrace and expand on them.
Evolving brands — and businesses — thrive. Static brands die. Change for the sake of change is not the solution. Considered brand evolution is.
Alway be considering your next toward success. … Lori Martinek, Branding Expert & Author, http://pplusonline.com
Tags: brand evolution, branding, branding strategy, Lori Martinek, marketing, marketing strategy, personal branding, presentation plus, sales success
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Friday, November 19th, 2010
We grow and thrive as individuals and professionals when we do what we’re good at … what excites us … by being Passionate about everything that we do … and by doing our best work, always.
Consider yourself to be a work in progress and strive to do your best work, every day. Why would you settle … or want to settle … for anything less? At the end of the day, you have only yourself to answer to. And at the end of the day, it doesn’t matter HOW much work you did or how many things you ‘checked off’ your list, but HOW WELL you did (or worked to achieve) each one of them them. … Lori Martinek, Branding Expert & Author, http://pplusonline.com
Tags: achievement, Attraction Marketing, Be the Bulb!, branding, life improvement, Lori Martinek
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Wednesday, November 3rd, 2010
It’s the new reality: More people are likely to meet you or visit your company for the first time online than they are in person. That all-important first impression that you’re about to make? You probably won’t be there to make it in person.
Google (or Bing or whatever search engine or social networking tool that you or they prefer to use) is no longer just a search engine, it is also a reputation manager. Potential customers, employers, workers, residents, partners and even potential dating prospects are using online tools to find … learn … compare … and form opinions BEFORE they contact, meet or visit the subject (You!) in person. Make sure that you like what they see — and learn — when they find you or your company online. Your online impression must be positive and strong. Second chances are very, very rare these days.
Google yourself, regularly, and make sure that you like what you see. Focus on the first two pages … few people look beyond those results. And if you’re not seeing anything at all? It’s time to start working on developing an online strategy so that you can Be Visible … and Get Found, in a positive way …. Lori Martinek, Branding Expert & Author, http://pplusonline.com
Tags: branding, branding strategy, Herlife, Lori Martinek, reputation management, social media, Social Media Marketing
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Wednesday, October 20th, 2010
Create Stakeholder Interest, Input and Investment in your brand … right from the start. It is the best way to create an army of Brand Champions.
Always Base Your Brand In Reality … Make sure that it reflects what exists today, NOT what you hope it will become tomorrow … or at some point in the future, once you’ve had a chance to ‘work on things’.
Keep Your Focus on the Target Audience and THEIR Needs … and how what the Benefit that you have to offer can fulfill those needs better than anyone else … or any other place … can.
Focus on Benefits, not Attributes … Always. Attributes are features and are often presented as a list. A benefit is the promise that is offered by one or more attributes. Make sure that your benefit is competitive, compelling and believable.
Branding is an Investment. Consider it carefully and call in outside expertise if you can. It is always difficult to objectively study your own backyard and see the real strengths and challenges … and …
Your Brand is a Valuable Asset. Create it, nurture it, reinforce it and strengthen it, always. Strong brands survive. … Lori Martinek, Brand Expert & Author
Tags: brand champion, brand strategy, branding, Lori Martinek, marketing, target audience
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Friday, June 25th, 2010
A brand is a set of perceptions, experiences and expectations that people have and hold about working or doing business with an individual, a company, a community, a region or an organization. It is entirely subjective on their part and it is based on experience, exposure and interpretation. Strong brands are clear, confident and consistent and they communicate clearly, confidently and consistently — online and off. They claim a position of value in the prospect’s mind and work tirelessly to build and maintain top of mind awareness. They inspire trust and confidence always.
Successful brands have thoughtful branding strategies directing their growth. A positioning statement is at the core of every branding strategy. Branding is the execution of the positioning statement. Effective brands make a clear promise and provide a clear and believable ‘reason why’. The effectiveness of everything that follows relies on the success of the positioning effort and strategy. Absolutely everything …. Lori Martinek, Branding Expert & Author
Tags: branding, Herlife Publishing, Lori Martinek, MindingHerBiz, positioning, presentation plus, target marketing
Posted in branding, marketing | No Comments »
Discovering something that we are good at is a confidence builder. We feel capable and competent and we like the feeling, so we actively look for ways to spend more time using and building on our new skill. That’s as it should be. We like the idea of being ‘good at something’. It makes us feel talented and able and when we feel talented and able, we feel strong and successful. 