Entrepreneurship — and Success — is a process, not an event.
Let me put that into perspective:
– Dating is a process. So is losing weight, running a company … or building a brand. These are ongoing efforts that evolve.
– Putting up a trade show booth is an event. So is hosting a luncheon, publishing a book or having surgery. They are better defined and, typically, more finite.
Events are easier to manage, pay for and get excited about. BUT it is processes that build results that last for the long haul.
Approach everything that you do as part of the process of being successful. It should be a lifelong, rewarding venture … Lori Martinek, Branding Expert & Author, http://edcgrow.com