Posts Tagged ‘early adopter’

Adopt vs. Adapt

Friday, June 24th, 2011

Early Adopters seek out new ideas and put them to work.

Adapters put up with what is given them, often reluctantly … and usually without joy.

Adopt versus Adapt.

One is offensive, the other defensive.

One is proactive, the other reactive.

One requires courage and curiousity … a trade off of risk for reward.

The other is more about compliance, complacency … or even fear.

It is difficult to get Adopters to adapt, but it’s easier to sell them on new ideas and products.

Adopters live life and experience it. Adapters cope with it.


Adapters will follow Adopters, as their numbers grow.

Target Adopters and they will help you spread the worrd … Lori Martinek, Branding Expert & Author,