Posts Tagged ‘ed/c partners’

Put Yourself on the Path to Success

Successful entrepreneurs create their own opportunities for success. Why? Because they know that success is not accidental. You have to make it happen … and you have to actively look for opportunities to make it happen. 

Life is filled with opportunities: people we stand or sit next to, chance meetings, unplanned events, items seen or read, offered projects, ideas that seemingly come out of nowhere. We have to recognize each of them for what they can be if we want to achieve our goals.
 
Seek out opportunity and  leverage it into something more. Watch for it. Evaluate it. Answer the door and build on it. Don’t let it pass you by. Successful people are constantly watching for opportunity and, when they find it, they embrace it. They do not wait for success to happen. They make it happen … one opportunity at a time.
 
We often hear about being ‘on the road to success’. There is no one road to success, but there are a lot of paths and side roads. Knowing which path to take is where strategy comes in. Knowing when to step off the main road and explore a new path is where courage and creativity come in. Knowing when to stop exploring and put the accelerator down for a while in order to get closer to your ultimate destination is where experience comes in.
 
Opportunity is out there. If you are open to it and actively working toward your goals, it will find you. Better yet: Put yourself in the path of success by focusing on what you want to achieve. Immerse yourself in your topic. Think about it, read about it, talk about it.
 
Actively look for and create opportunities to be successful and you will be successful.
 
You’ve heard this one too: ‘Follow the path and see where it leads.’ Opportunity is a path. It is a road that can move you forward, or present a new direction for achieving your goals. Be aware of and open to possibilities – and then act on them. Some will pan out, others won’t. But you will never know what COULD have happened unless you follow the path for a while.
 
In order to truly be open for business, we have to truly be open to opportunity.  … Lori Martinek, Branding Expert & Author, http://www.edcgrow.com, http://www.herlifepublishing.com

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Be Open To Opportunity

Successful entrepreneurs create their own opportunities for success. Why? Because they know that success is not accidental. You have to make it happen … and you have to actively look for opportunities to make it happen.

 Life is filled with opportunities: people we stand or sit next to, chance meetings, unplanned events, items seen or read, offered projects, ideas that seemingly come out of nowhere. We have to recognize each of them for what they can be if we want to achieve our goals.

 Seek out opportunity and  leverage it into something more. Watch for it. Evaluate it. Answer the door and build on it. Don’t let it pass you by. Successful people are constantly watching for opportunity and, when they find it, they embrace it. They do not wait for success to happen. They make it happen … one opportunity at a time.

We often hear about being ‘on the road to success’. There is no one road to success, but there are a lot of paths and side roads. Knowing which path to take is where strategy comes in. Knowing when to step off the main road and explore a new path is where courage and creativity come in. Knowing when to stop exploring and put the accelerator down for a while in order to get closer to your ultimate destination is where experience comes in.

Opportunity is out there. If you are open to it and actively working toward your goals, it will find you. Better yet: Put yourself in the path of success by focusing on what you want to achieve. Immerse yourself in your topic. Think about it, read about it, talk about it.

Actively look for and create opportunities to be successful and you will be successful.

You’ve heard this one too: ‘Follow the path and see where it leads.’ Opportunity is a path. It is a road that can move you forward, or present a new direction for achieving your goals. Be aware of and open to possibilities – and then act on them. Some will pan out, others won’t. But you will never know what COULD have happened unless you follow the path for a while. In order to truly be open for business, we have to truly be open to opportunity … Lori Martinek, Branding Expert & Author, http://edcgrow.com

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Attraction Marketing

Attraction Marketing puts your brand in the path of people who can help you succeed. It is no different with product brands. A brand has to be seen and noticed in order to be part of the conversation, and it has to Be Visible in order to Get Found. Put your brand where its prospective customers are. Do not force them to go looking for it in unfamiliar places. They won’t. 
 
Look for new ways to present your brand, such as innovative social media strategies, leveraging new technologies and communicating with prospects in unique (and meaningful) ways. Keep in mind that once ‘everyone is doing it or using it’, it is probably time to look for a new way to stand out. Sameness — in products or brands and their promotion — does not create top-of-mind awareness or standout competitors.

If you choose to go with the crowd, you will get lost in the crowd. It’s as simple as that.
 
Look for a way to leverage the tools that are available in the marketplace and use them to stand out. The difference is often in the process and not just the product. Think about the HOW as much as the WHAT. It’s how you implement … how you communicate … how you fulfill your customers’ needs that typically makes the difference … Lori Martinek, Branding Expert & Author

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Stop Selling What You Have …

Stop selling what you have and start selling what they want. People buy benefits, not attributes … always. They buy the promise of a need or a want fulfilled; the anticipation of a wish come true. Sometimes that promise represents a tangible problem solved. Other times (often), it’s an intangible, but equally important desire for status, convenience, belonging or something similarly wishful.

Every branding strategy should start with a SWOT … an assessment of your offering’s Strengths, Weaknesses, Opportunities and Threats. Strengths identify potential benefits. Opportunities identity potential needs. Opportunities in the marketplace that potentially match your offering’s Strengths have promise as competitive consumer benefits … but not quite yet.

Consider the Strengths that you have to work with and identify your target market. Who are the Ideal Prospects for your product or service? They should be people who have a need or a desire that is well-matched with your offering. Then think, carefully, and make sure that you can answer these questions before you proceed further:

• WHO are these prospects?

• WHAT is important to them?

• HOW do they obtain information to make buying decisions?

• WHICH types of media or other information sources do they use to get that information and, therefore,

• WHERE will you be able to find them and speak to them?

Then also ask: WHY is your offering the best one to fulfill their needs? And WHY is it more competitive that what your competitors are offering? There are no simple answers in marketing, but there are very clear, very basic questions that you can (and should) ask yourself before beginning any outreach effort. … Lori Martinek, Branding Expert & Author, http://edcgrow.com

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Building A Strong Personal Brand

Personal branding is not about becoming who you think you should be. It’s not about creating a ‘brand new’ you. It’s about letting your true strengths, talents and values shine through. It is about using and ‘packaging’ the strengths that you already possess, and creating a brand promise that is based on your talents and values. It is about becoming the best possible, already-existing you … and then presenting that authentic — and now polished — brand to the world.

A strong brand makes a statement that positions its subject firmly in the target’s mind. It is based on a relevant brand Promise and a compelling Reason Why. That Promise and that Reason Why are what will set you apart in the marketplace, and allow you to claim a piece of marketspace in your prospect’s mind. This is called positioning and ‘top of mind awareness’ in your chosen category should always be your goal.

Position yourself for success with a strong personal brand that is based on your strengths. Let the real you shine through and you will genuinely succeed … Lori Martinek, Branding Expert & Author

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Strong Brands Stand Out, Shine Brighter

A smart branding strategy will help you, your company or your organization Be Visible and Get Noticed by raising your visibility among potential clients, mentors and partners. Visibility leads to awareness and awareness is critical to being top of mind among key audiences.

Strong brands are clear, concise and confident and they communicate clearly, concisely and confidently — online and off. They convey a clear Promise and Benefit and they grow stronger with reinforcement. Visual identity standards ensure that your brand is used and promoted in a consistent way which reinforces its identity and builds visibility and recognition.

A strong brand will get attention and create interest in your offering. Interest creates desire, which leads to action. Action can be as simple as clicking through to your website for more information, sending an email or picking up the phone, or it could be making a purchase or becoming a new client.

Take action to make your brand stronger, by creating a brand strategy that begins with understanding. It is important to understand WHO your target audience is, WHAT is important to them and HOW what you have to offer fulfills THEIR wants and needs (not yours). Develop a brand that creates an expectation for success and satisfaction … and then ensure that the reality matches the promise by providing exceptional service, always. … Lori Martinek, Branding Expert and Author, Owner of ED/c Partners  http://www.edcgrow.com

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