Successful entrepreneurs create their own opportunities for success. Why? Because they know that success is not accidental. You have to make it happen … and you have to actively look for opportunities to make it happen.
Posts Tagged ‘Herlife Publishing’
Stop selling what you have and start selling what they want. People buy benefits, not attributes … always. They buy the promise of a need or a want fulfilled; the anticipation of a wish come true. Sometimes that promise represents a tangible problem solved. Other times (often), it’s an intangible, but equally important desire for status, convenience, belonging or something similarly wishful.
Every branding strategy should start with a SWOT … an assessment of your offering’s Strengths, Weaknesses, Opportunities and Threats. Strengths identify potential benefits. Opportunities identity potential needs. Opportunities in the marketplace that potentially match your offering’s Strengths have promise as competitive consumer benefits … but not quite yet.
Consider the Strengths that you have to work with and identify your target market. Who are the Ideal Prospects for your product or service? They should be people who have a need or a desire that is well-matched with your offering. Then think, carefully, and make sure that you can answer these questions before you proceed further:
• WHO are these prospects?
• WHAT is important to them?
• HOW do they obtain information to make buying decisions?
• WHICH types of media or other information sources do they use to get that information and, therefore,
• WHERE will you be able to find them and speak to them?
Then also ask: WHY is your offering the best one to fulfill their needs? And WHY is it more competitive that what your competitors are offering? There are no simple answers in marketing, but there are very clear, very basic questions that you can (and should) ask yourself before beginning any outreach effort. … Lori Martinek, Branding Expert & Author, http://edcgrow.com
Innovation happens when creativity meets inspiration, enthusiasm overcomes inertia, and at least one person is willing to challenge the status quo. There has to be a desire to make something better, stronger, faster, more efficient, more intuitive, more something … and to do it in a way that people will notice … and appreciate … and value.
Often, we keep doing things the same way … following the same processes … using the same tools … or buying the same products because they are familiar to us. There is no new learning curve or conversion time … but there’s also no momentum.
I am reading a book right now called The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators. Author Jeff Dyer interviewed more than 100 people recognized for their innovative thinking and suggests that there are five behaviors that can be learned, adopted and used to inspire creativity and innovation: Questioning, Observing, Networking, Experimenting and Associating.
The biggest revelation I see? That Dyer’s ‘building blocks of innovation’ are behaviors that can be learned and mastered, NOT traits that someone must be born with in order to benefit from. Thinking (creatively! innovatively!) outside of the box is something that anyone can learn to do — and should. It’s how progress happens.
It’s the same way with Being the Bulb! You CAN learn how to be the person who lights up a room and attracts potential customers, partners and others to your light. That’s the entire premise of my book. You can Be the Bulb!
Remember: ‘High achievement takes place in a framework of high expectations’ (Jack Kinder). Expect the best from yourself, always … Lori Martinek, Branding Expert & Author, http://pplusonline.com
As entrepreneurs, we long to turn our passions into income-producing busineses. Who doesn’t dream of being able to wake up each day and make money for living their passion?
A business that is built on your strengths is much more likely to succeed and it is much more likely to survive the challenges that all new businesses face. Why? Because its entrepreneurial, passion-pursuing owner … that’s you … will be more likely to hang in there, work hard and do what it takes to make it through tough times. Your commitment and emotional investment will make you willing to invest your time and effort to make things work and the quality of the time and the effort that you invest will be better.
You will be involved by choice … and choice is the most powerful motivator in the world! … Lori Martinek, Branding Expert & Author, http://pplusonline.com
Be sure to visit the MindingHerBiz project at http://mindingherbiz.com
A brand is a set of perceptions, experiences and expectations that people have and hold about working or doing business with an individual, a company, a community, a region or an organization. It is entirely subjective on their part and it is based on experience, exposure and interpretation. Strong brands are clear, confident and consistent and they communicate clearly, confidently and consistently — online and off. They claim a position of value in the prospect’s mind and work tirelessly to build and maintain top of mind awareness. They inspire trust and confidence always.
Successful brands have thoughtful branding strategies directing their growth. A positioning statement is at the core of every branding strategy. Branding is the execution of the positioning statement. Effective brands make a clear promise and provide a clear and believable ‘reason why’. The effectiveness of everything that follows relies on the success of the positioning effort and strategy. Absolutely everything …. Lori Martinek, Branding Expert & Author