Posts Tagged ‘Herlife’

Be Open To Opportunity

Successful entrepreneurs create their own opportunities for success. Why? Because they know that success is not accidental. You have to make it happen … and you have to actively look for opportunities to make it happen.

 Life is filled with opportunities: people we stand or sit next to, chance meetings, unplanned events, items seen or read, offered projects, ideas that seemingly come out of nowhere. We have to recognize each of them for what they can be if we want to achieve our goals.

 Seek out opportunity and  leverage it into something more. Watch for it. Evaluate it. Answer the door and build on it. Don’t let it pass you by. Successful people are constantly watching for opportunity and, when they find it, they embrace it. They do not wait for success to happen. They make it happen … one opportunity at a time.

We often hear about being ‘on the road to success’. There is no one road to success, but there are a lot of paths and side roads. Knowing which path to take is where strategy comes in. Knowing when to step off the main road and explore a new path is where courage and creativity come in. Knowing when to stop exploring and put the accelerator down for a while in order to get closer to your ultimate destination is where experience comes in.

Opportunity is out there. If you are open to it and actively working toward your goals, it will find you. Better yet: Put yourself in the path of success by focusing on what you want to achieve. Immerse yourself in your topic. Think about it, read about it, talk about it.

Actively look for and create opportunities to be successful and you will be successful.

You’ve heard this one too: ‘Follow the path and see where it leads.’ Opportunity is a path. It is a road that can move you forward, or present a new direction for achieving your goals. Be aware of and open to possibilities – and then act on them. Some will pan out, others won’t. But you will never know what COULD have happened unless you follow the path for a while. In order to truly be open for business, we have to truly be open to opportunity … Lori Martinek, Branding Expert & Author, http://edcgrow.com

More People Meet You Online Than In Person

It’s the new reality: More people are likely to meet you or visit your company for the first time online than they are in person. That all-important first impression that you’re about to make? You probably won’t be there to make it in person.

Google (or Bing or whatever search engine or social networking tool that you or they prefer to use) is no longer just a search engine, it is also a reputation manager. Potential customers, employers, workers, residents, partners and even potential dating prospects are using online tools to find … learn … compare … and form opinions BEFORE they contact, meet or visit the subject (You!) in person. Make sure that you like what they see — and learn — when they find you or your company online. Your online impression must be positive and strong. Second chances are very, very rare these days.

Google yourself, regularly, and make sure that you like what you see. Focus on the first two pages … few people look beyond those results. And if you’re not seeing anything at all? It’s time to start working on developing an online strategy so that you can Be Visible … and Get Found, in a positive way …. Lori Martinek, Branding Expert & Author, http://pplusonline.com 

Social Branding Basics

Yes, social media is only one tool in your branding toolbox, but it’s a good one. Social networking … and social media marketing … are good ways to create a presence and raise your visibility in the marketplace so that you can Be Visible and Get Found.

Good branding strategy begins WELL before logo development or even naming, but once you have established a name (and taken the proper legal steps to make it yours) it’s time to go out and claim that identity online. Hopefully, you already own the .com domain name. Checking on its availability — and then buying it — should have been part of your naming process. (Other extensions are mostly a waste of time.) Now it’s time to stake your claim on the social networks. Open new accounts in your brand’s name on TwitterFacebook (as a Page) … MySpace (yes, still) … NamyzNing PlaxoGoogle (profiles) … and any other social network that 1) reaches your target audience; 2) is a network where you have a personal profile and could link your network to the brand; or 3) serves the industry or marketplace that your brand calls home.

The strategy? To claim — and pre-empt — your brand name and the potential profiles and portals that could be lnked to it, before a competitor (or even a completely unrelated party) does.



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