Posts Tagged ‘innovator’s DNA’

Unlock Your Innovative Self!

Wednesday, August 10th, 2011

Innovation happens when creativity meets inspiration, enthusiasm overcomes inertia, and at least one person is willing to challenge the status quo. There has to be a desire to make something better, stronger, faster, more efficient, more intuitive, more something … and to do it in a way that people will notice … and appreciate … and value.

Often, we keep doing things the same way … following the same processes … using the same tools … or buying the same products because they are familiar to us. There is no new learning curve or conversion time … but there’s also no momentum.

I am reading a book right now called The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators. Author Jeff Dyer interviewed more than 100 people recognized for their innovative thinking and suggests that there are five behaviors that can be learned, adopted and used to inspire creativity and innovation: Questioning, Observing, Networking, Experimenting and Associating.

The biggest revelation I see? That Dyer’s ‘building blocks of innovation’ are behaviors that can be learned and mastered, NOT traits that someone must be born with in order to benefit from. Thinking (creatively! innovatively!) outside of the box is something that anyone can learn to do — and should. It’s how progress happens.

It’s the same way with Being the Bulb! You CAN learn how to be the person who lights up a room and attracts potential customers, partners and others to your light. That’s the entire premise of my book. You can Be the Bulb!

Remember: ‘High achievement takes place in a framework of high expectations’ (Jack Kinder). Expect the best from yourself, alwaysLori Martinek, Branding Expert & Author,