Posts Tagged ‘personal branding’

Put Yourself on the Path to Success

Successful entrepreneurs create their own opportunities for success. Why? Because they know that success is not accidental. You have to make it happen … and you have to actively look for opportunities to make it happen. 

Life is filled with opportunities: people we stand or sit next to, chance meetings, unplanned events, items seen or read, offered projects, ideas that seemingly come out of nowhere. We have to recognize each of them for what they can be if we want to achieve our goals.
 
Seek out opportunity and  leverage it into something more. Watch for it. Evaluate it. Answer the door and build on it. Don’t let it pass you by. Successful people are constantly watching for opportunity and, when they find it, they embrace it. They do not wait for success to happen. They make it happen … one opportunity at a time.
 
We often hear about being ‘on the road to success’. There is no one road to success, but there are a lot of paths and side roads. Knowing which path to take is where strategy comes in. Knowing when to step off the main road and explore a new path is where courage and creativity come in. Knowing when to stop exploring and put the accelerator down for a while in order to get closer to your ultimate destination is where experience comes in.
 
Opportunity is out there. If you are open to it and actively working toward your goals, it will find you. Better yet: Put yourself in the path of success by focusing on what you want to achieve. Immerse yourself in your topic. Think about it, read about it, talk about it.
 
Actively look for and create opportunities to be successful and you will be successful.
 
You’ve heard this one too: ‘Follow the path and see where it leads.’ Opportunity is a path. It is a road that can move you forward, or present a new direction for achieving your goals. Be aware of and open to possibilities – and then act on them. Some will pan out, others won’t. But you will never know what COULD have happened unless you follow the path for a while.
 
In order to truly be open for business, we have to truly be open to opportunity.  … Lori Martinek, Branding Expert & Author, http://www.edcgrow.com, http://www.herlifepublishing.com

Success Is A Process

Entrepreneurship — and Success — is a process, not an event.  

Let me put that into perspective:

– Dating is a process. So is losing weight, running a company … or building a brand. These are ongoing efforts that evolve.

Putting up a trade show booth is an event. So is hosting a luncheon, publishing a book or having surgery. They are better defined and, typically, more finite.

Events are easier to manage, pay for and get excited about. BUT it is processes that build results that last for the long haul.

Approach everything that you do as part of the process of being successful. It should be a lifelong, rewarding venture … Lori Martinek, Branding Expert & Author, http://edcgrow.com

Put Yourself in the Path of Success

Successful entrepreneurs create their own opportunities for success. Why? Because they know that success is not accidental. You have to make it happen … and you have to actively look for opportunities to make it happen. 

Life is filled with opportunities: people we stand or sit next to, chance meetings, unplanned events, items seen or read, offered projects, ideas that seemingly come out of nowhere. We have to recognize each of them for what they can be if we want to achieve our goals. 

Seek out opportunity and  leverage it into something more. Watch for it. Evaluate it. Answer the door and build on it. Don’t let it pass you by. Successful people are constantly watching for opportunity and, when they find it, they embrace it. They do not wait for success to happen. They make it happen … one opportunity at a time.

We often hear about being ‘on the road to success’. There is no one road to success, but there are a lot of paths and side roads. Knowing which path to take is where strategy comes in. Knowing when to step off the main road and explore a new path is where courage and creativity come in. Knowing when to stop exploring and put the accelerator down for a while in order to get closer to your ultimate destination is where experience comes in.

Opportunity is out there. If you are open to it and actively working toward your goals, it will find you. Better yet: Put yourself in the path of success by focusing on what you want to achieve. Immerse yourself in your topic. Think about it, read about it, talk about it.

Actively look for and create opportunities to be successful and you will be successful.

You’ve heard this one too: ‘Follow the path and see where it leads.’ Opportunity is a path. It is a road that can move you forward, or present a new direction for achieving your goals. Be aware of and open to possibilities – and then act on them. Some will pan out, others won’t. But you will never know what COULD have happened unless you follow the path for a while.

In order to truly be open for business, we have to truly be open to opportunity. … Lori Martinek, Branding Expert and Author, http://www.pplusonline.com

Building A Strong Personal Brand

Personal branding is not about becoming who you think you should be. It’s not about creating a ‘brand new’ you. It’s about letting your true strengths, talents and values shine through. It is about using and ‘packaging’ the strengths that you already possess, and creating a brand promise that is based on your talents and values. It is about becoming the best possible, already-existing you … and then presenting that authentic — and now polished — brand to the world.

A strong brand makes a statement that positions its subject firmly in the target’s mind. It is based on a relevant brand Promise and a compelling Reason Why. That Promise and that Reason Why are what will set you apart in the marketplace, and allow you to claim a piece of marketspace in your prospect’s mind. This is called positioning and ‘top of mind awareness’ in your chosen category should always be your goal.

Position yourself for success with a strong personal brand that is based on your strengths. Let the real you shine through and you will genuinely succeed … Lori Martinek, Branding Expert & Author

Don’t Wait For Success To Happen …

… MAKE it happen! Success comes to those who go after it — in any economy. There’s no magic formula to live by, just four undeniable truths that apply to any business or brand.

Lori’s ‘Four To Live By’:

    – Make Yourself Visible;

    – Plant the Idea;

    – Ask For the Sale;

    – Deliver As Promised and Provide Exceptional Service.

      Always

Servicing the sale is more important than closing the deal. The experience of working with you and your company is what customers will remember. First impressions count, but it’s the perceived experience that makes or breaks a reputation …. Lori Martinek, Branding Expert & Author, http://pplusonline.com

Evolution Always Beats Inertia!

Your marketing strategy, like life in general, must always be a work in progress. People change, markets change, circumstances change, the world changes — and your relation to (or with) all of these will also change and evolve.

 

You must avoid inertia by working to ensure that your offering and your message remain relevant amidst change. You must keep your sites focused on the target, as it moves, to ensure that you keep moving toward your goal.

 

There will always be opportunities to make your company stronger, smarter and more successful. Watch for these opportunities — and then enbrace and expand on them.

 

Evolving brands — and businesses — thrive. Static brands die. Change for the sake of change is not the solution. Considered brand evolution is.

 

Alway be considering your next toward success. … Lori Martinek, Branding Expert & Author, http://pplusonline.com

Forget About Your Weaknesses!

We grow and thrive by doing what excites us and by being passionate about everything that we do. Too often, we spend time and money trying to improve in some area where we may not be as strong as we (or the world) would like us to be.

Forget about working on your weaknesses and Focus on Building on Your Strengths! Why spend time forcing yourself to improve in some area that you don’t like in the first place when you can spend time doing what you’re good at … even great at … and becoming even better at it?

Always Be Your Own Life’s Work. Focus on building your strengths and on building a business … and a life … around what excites you and gets you to jump out of bed in the morning. It really is true what they say (and I’m here to prove it): If you build a business or a career around what you love to do, you’ll never work a day in your life …. Lori Martinek, Branding Expert & Author, http://lorimartinek.com

Why We Publish …

As authors, we publish because we have a goal in mind, knowledge to share or a story to tell. Fiction writers wrap us in their creativity. Non-fiction writers share their discoveries and expertise.  Motivational authors share the energy and insights that have propelled them toward their goals .. and could likewise lead you on the road toward realizing yours.

Being a published author is also a great credibility builder and calling card. It can be the centerpiece of a masterful, visibility-building marketing plan and the added touch and value that makes the difference in your next proposal. Publishing a book is also a ‘hold it in your hand’ testimonial to an author’s diligence, organizational abilities and drive. It is an enormous undertaking … (at least writing a well thought out, interesting and inspiring book surely is) … that is rarely accomplished by the weak of will.

Thinking about publishing your first book? Start with a plan … and not just for what you will write. Create a timeline, a strategy and a disciplined task list that will ensure that your final product is one that you can truly be proud of. …. Lori Martinek, Branding Expert & Author

Q & A With Lori Martinek on Attraction Marketing, Strength-Based Branding and How to Be the Bulb!

What is Attraction Marketing?
Attraction Marketing combines personal branding, target marketing and strategies for putting your brand’s energy into the marketplace in a way that attracts the types of people and opportunities that you need to be successful. It is a very dynamic process that anyone can learn.

Why is Be the Bulb! relevant and timely right now?
It has never been more important to shine brightly. Competition for business, for jobs — even for relationships — is fierce. You have to be a standout and set yourself apart from the competition in a positive, magnetic way.

Who is the ideal audience for this book?
Be the Bulb! is relevant for anyone who wants to achieve the personal and professional success they’ve always wanted. It is a must read for new and aspiring entrepreneurs or anyone who is looking to jump-start a new or stalled career. It is also ideal for companies that are looking to reach out to new customers and grow their business and for anyone who is interested in learning how to put social marketing strategies to work effectively.

What advice do you have for people who are looking to start a business?
Always build a business based on what you are good at and what you love to do. As a former
SBDC counselor, I have met many entrepreneurs who pursue business concepts strictly for the money. Money and all of the things that it can buy is fine, but you really do have to be in love with what you do. It really is true: If you love what you do, you’ll never work a day in your life, and the quality of the time and effort that you put into building your venture will be a higher caliber, all the way around.

How about people who are involved in a job search?
Today’s job market is the toughest that we’ve ever seen and it’s certainly the most competitive. There are a lot of good candidates out there who have great resumes. You have to make you and your qualifications stand out. One way to do that is to be proactive, optimistic and positive. Candidates who approach their job search as an opportunity instead of an unemployment crisis will find that attitude spilling over into every part of their life. Attitude is everything. Show potential employers how you will have a positive impact on their business, beginning with the very first impression that you make.

Is Be the Bulb! strictly a business book or does it also have personal implications?
The principles of Attraction Marketing will work in every part of your life, whether you are looking for career success, a great relationship or more meaningful day-to-day living.

Social networking is a very hot topic. How does it fit in with Attraction Marketing?
An important step in
Attraction Marketing comes after we ‘Flip the Switch’ and start projecting our brand and its message into the marketplace. Social networking makes it easier than ever before to reach out to exactly the types of people that you want and need in your life, whether they are potential customers, partners, investors or dates. Social networking tools are attainable, accessible and affordable for companies of any age, size or location and for individuals of any income level. They are a great equalizer and they make it very easy for anyone to Be the Bulb!

How does your background qualify you to write on this topic?
I am the owner of a
national marketing and public relations firm that works with companies and communities across the U.S. Prior to that, I worked for one of the largest advertising agencies in the world before becoming a national marketing manager for a retailer with locations across the country. I am a branding expert with the education, the experience and the entrepreneurial resume that gives me a real-world understanding of what works and why. I travel the country to speak to business and professional audiences about online marketing and branding and, now, about how to Be the Bulb! I built my company and have helped many of our clients achieve success using Attraction Marketing principles. It was time to share the process with others who are also ready to achieve their dreams and goals.

Can you explain how Attraction Marketing has worked for you?
I’ll tell you this much. If you are confident in yourself, the world will have confidence in you. Walk into the room, greet people, speak with confidence and project positive energy and the audience will always be yours. I call it contagious enthusiasm. Others are searching for it. Be the one who radiates it. Some people are born with this ability, others have to learn it. The best part is that anyone can learn it. Each of us already has everything that we need to Be the Bulb!

What’s next?
I’ll be starting on
my next book later this summer. It is on a topic that I call Holistic Entrepreneurship, where work and life are true extensions of each other, in a good way, and where the businesses that we create are a true reflection of who we are, what we want to give to the world and what we are hoping to get back in return. It has everything to do with creating a life where work, learning and success are circular and self-feeding. If you’ve ever asked yourself ‘Is this all there is?’ the answer is no, there’s more. This book will explain how to get to the next level.

What Is Attraction Marketing?

Attraction Marketingcombines elements of personal branding, target marketing and strategies for putting your brand’s energy into the marketplace in a way that attracts the types of people and opportunities that you need to be successful. It is a very dynamic process that anyone can learn and it is the subject of my new book, Be the Bulb!


Why is this such a relevant topic right now? It has never been more important to shine brightly. Competition for business, for jobs — even for relationships — is fierce. You have to be a standout and set yourself apart from the competition in a positive, magnetic way. Strength-based branding creates motivational energy that draws people to you, like moths to a flame. Read about how to use strategic branding, target marketing and social networking strategies to shine the light on you, your company and its products, starting today, at http://activeattention.com