Posts Tagged ‘presentation plus’

Evolution Always Beats Inertia!

Your marketing strategy, like life in general, must always be a work in progress. People change, markets change, circumstances change, the world changes — and your relation to (or with) all of these will also change and evolve.


You must avoid inertia by working to ensure that your offering and your message remain relevant amidst change. You must keep your sites focused on the target, as it moves, to ensure that you keep moving toward your goal.


There will always be opportunities to make your company stronger, smarter and more successful. Watch for these opportunities — and then enbrace and expand on them.


Evolving brands — and businesses — thrive. Static brands die. Change for the sake of change is not the solution. Considered brand evolution is.


Alway be considering your next toward success. … Lori Martinek, Branding Expert & Author,

Branding Defined …

 A brand is a set of perceptions, experiences and expectations that people have and hold about working or doing business with an individual, a company, a community, a region or an organization. It is entirely subjective on their part and it is based on experience, exposure and interpretation. Strong brands are clear, confident and consistent and they communicate clearly, confidently and consistently — online and off. They claim a position of value in the prospect’s mind and work tirelessly to build and maintain top of mind awareness. They inspire trust and confidence always.

Successful brands have thoughtful branding strategies directing their growth. A positioning statement is at the core of every branding strategy. Branding is the execution of the positioning statement. Effective brands make a clear promise and provide a clear and believable ‘reason why’. The effectiveness of everything that follows relies on the success of the positioning effort and strategy. Absolutely everything …. Lori Martinek, Branding Expert & Author