Posts Tagged ‘sales success’

Don’t Wait For Success To Happen …

… MAKE it happen! Success comes to those who go after it — in any economy. There’s no magic formula to live by, just four undeniable truths that apply to any business or brand.

Lori’s ‘Four To Live By’:

    – Make Yourself Visible;

    – Plant the Idea;

    – Ask For the Sale;

    – Deliver As Promised and Provide Exceptional Service.


Servicing the sale is more important than closing the deal. The experience of working with you and your company is what customers will remember. First impressions count, but it’s the perceived experience that makes or breaks a reputation …. Lori Martinek, Branding Expert & Author,

Evolution Always Beats Inertia!

Your marketing strategy, like life in general, must always be a work in progress. People change, markets change, circumstances change, the world changes — and your relation to (or with) all of these will also change and evolve.


You must avoid inertia by working to ensure that your offering and your message remain relevant amidst change. You must keep your sites focused on the target, as it moves, to ensure that you keep moving toward your goal.


There will always be opportunities to make your company stronger, smarter and more successful. Watch for these opportunities — and then enbrace and expand on them.


Evolving brands — and businesses — thrive. Static brands die. Change for the sake of change is not the solution. Considered brand evolution is.


Alway be considering your next toward success. … Lori Martinek, Branding Expert & Author,