Posts Tagged ‘sbdc’

Success Is A Process

Entrepreneurship — and Success — is a process, not an event.  

Let me put that into perspective:

– Dating is a process. So is losing weight, running a company … or building a brand. These are ongoing efforts that evolve.

Putting up a trade show booth is an event. So is hosting a luncheon, publishing a book or having surgery. They are better defined and, typically, more finite.

Events are easier to manage, pay for and get excited about. BUT it is processes that build results that last for the long haul.

Approach everything that you do as part of the process of being successful. It should be a lifelong, rewarding venture … Lori Martinek, Branding Expert & Author,

Put Yourself in the Path of Success

Successful entrepreneurs create their own opportunities for success. Why? Because they know that success is not accidental. You have to make it happen … and you have to actively look for opportunities to make it happen. 

Life is filled with opportunities: people we stand or sit next to, chance meetings, unplanned events, items seen or read, offered projects, ideas that seemingly come out of nowhere. We have to recognize each of them for what they can be if we want to achieve our goals. 

Seek out opportunity and  leverage it into something more. Watch for it. Evaluate it. Answer the door and build on it. Don’t let it pass you by. Successful people are constantly watching for opportunity and, when they find it, they embrace it. They do not wait for success to happen. They make it happen … one opportunity at a time.

We often hear about being ‘on the road to success’. There is no one road to success, but there are a lot of paths and side roads. Knowing which path to take is where strategy comes in. Knowing when to step off the main road and explore a new path is where courage and creativity come in. Knowing when to stop exploring and put the accelerator down for a while in order to get closer to your ultimate destination is where experience comes in.

Opportunity is out there. If you are open to it and actively working toward your goals, it will find you. Better yet: Put yourself in the path of success by focusing on what you want to achieve. Immerse yourself in your topic. Think about it, read about it, talk about it.

Actively look for and create opportunities to be successful and you will be successful.

You’ve heard this one too: ‘Follow the path and see where it leads.’ Opportunity is a path. It is a road that can move you forward, or present a new direction for achieving your goals. Be aware of and open to possibilities – and then act on them. Some will pan out, others won’t. But you will never know what COULD have happened unless you follow the path for a while. In order to truly be open for business, we have to truly be open to opportunity. … Lori Martinek, Branding Expert & Author


V-Wise Program Helps Women Vets Shine!

I am passionate about helping women, minority and Veteran-owned businesses find the inspiration and assistance that they need to succeed in a challenging economy and a highly competitive small business environment. That’s why I was excited to learn about V-Wise: Women Veterans Igniting the Spirit of Entrepreneurship.

This SBA-funded program is taking off across America, with workshops in select cities. I’m lobbying to bring this exciting program to Arizona, where it is sure to draw from huge Veteran populations in Phoenix, Tucson and beyond. Add your voice to mine and let’s bring V-Wise to Arizona next year!

Learn more about V-Wise here: 

And be sure to Like the V-Wise Facebook page here: 

Lori Martinek, Branding Expert & Author,

Turn On The Light!

As entrepreneurs, we long to turn our passions into income-producing busineses. Who doesn’t dream of being able to wake up each day and make money for living their passion?

A business that is built on your strengths is much more likely to succeed and it is much more likely to survive the challenges that all new businesses face. Why? Because its entrepreneurial, passion-pursuing owner … that’s you … will be more likely to hang in there, work hard and do what it takes to make it through tough times. Your commitment and emotional investment will make you willing to invest your time and effort to make things work and the quality of the time and the effort that you invest will be better.

You will be involved by choice … and choice is the most powerful motivator in the world! … Lori Martinek, Branding Expert & Author,

Be sure to visit the MindingHerBiz project at

The Advice You Need, Three (Free) Ways

MindingHerBiz Seeks Candidates for June, July …

MindingHerBiz works with female entrepreneurs to help them confront and move past the challenges of startup and growth. We are a 100% pro bono, pay it forward project headquartered in Phoenix, AZ. Each month, we work with one candidate to power brainstorm one or more issues and provide input that she can use to make good strategic choices. It’s a free 90-minute session that participants tell us works wonders for helping them approach their ventures with fresh eyes. Visit our website at  to download the forms or email me at   if you are interested in becoming a candidate.


FREE Power Workshop: Branding for Social Media Success ….

Friday, June 18 from 1 – 2 p.m. at the Kierland Westin Conference Center, where the Greater Phoenix Chamber will be hosting its Spring Business Expo. Learn how to be smart AND social with branding expert Lori Martinek. Free admission to expo and workshops. Details at


SBDC Provides Free Ongoing Counseling

Brainstorm with MindingHerBiz one time … and then get the ongoing counseling and support that you need, for FREE, from SBA-funded SBDC (Small Business Development Centers) nationwide. Find the location nearest you at . In Arizona, check out the Arizona statewide network at . There are 20 locations across the state.


Let us know if you or some smart, savvy female business owner whom you know could benefit from the help of the MindingHerBiz team. We’re on a mission —  and it’s to help other women succeed. … Lori Martinek, Branding Expert & Author, , 

Event Helps Entrepreneurs Start and Grow A Business

yobfair-logoLooking to Start or Grow a Business?
Be sure to check out the YOB (Your Own Business) Fair … which will be held from 8 a.m to 5 p.m. on May 21 at Deer Valley Airpark. Organizations including the AZSBDC and the Maricopa SBDC … ASBA … Phoenix Chamber … City of Phoenix … Business Journal … Wells Fargo and more have teamed up to provide information, resources … and the assistance you need to make starting — or growing — a business a fulfilling reality. Top notch advice and resources and … it’s all free!

Learn more at … Lori Martinek, Branding Expert & Author,