Posts Tagged ‘small business’

Be Open To Opportunity

Successful entrepreneurs create their own opportunities for success. Why? Because they know that success is not accidental. You have to make it happen … and you have to actively look for opportunities to make it happen.

 Life is filled with opportunities: people we stand or sit next to, chance meetings, unplanned events, items seen or read, offered projects, ideas that seemingly come out of nowhere. We have to recognize each of them for what they can be if we want to achieve our goals.

 Seek out opportunity and  leverage it into something more. Watch for it. Evaluate it. Answer the door and build on it. Don’t let it pass you by. Successful people are constantly watching for opportunity and, when they find it, they embrace it. They do not wait for success to happen. They make it happen … one opportunity at a time.

We often hear about being ‘on the road to success’. There is no one road to success, but there are a lot of paths and side roads. Knowing which path to take is where strategy comes in. Knowing when to step off the main road and explore a new path is where courage and creativity come in. Knowing when to stop exploring and put the accelerator down for a while in order to get closer to your ultimate destination is where experience comes in.

Opportunity is out there. If you are open to it and actively working toward your goals, it will find you. Better yet: Put yourself in the path of success by focusing on what you want to achieve. Immerse yourself in your topic. Think about it, read about it, talk about it.

Actively look for and create opportunities to be successful and you will be successful.

You’ve heard this one too: ‘Follow the path and see where it leads.’ Opportunity is a path. It is a road that can move you forward, or present a new direction for achieving your goals. Be aware of and open to possibilities – and then act on them. Some will pan out, others won’t. But you will never know what COULD have happened unless you follow the path for a while. In order to truly be open for business, we have to truly be open to opportunity … Lori Martinek, Branding Expert & Author,

V-Wise Program Helps Women Vets Shine!

I am passionate about helping women, minority and Veteran-owned businesses find the inspiration and assistance that they need to succeed in a challenging economy and a highly competitive small business environment. That’s why I was excited to learn about V-Wise: Women Veterans Igniting the Spirit of Entrepreneurship.

This SBA-funded program is taking off across America, with workshops in select cities. I’m lobbying to bring this exciting program to Arizona, where it is sure to draw from huge Veteran populations in Phoenix, Tucson and beyond. Add your voice to mine and let’s bring V-Wise to Arizona next year!

Learn more about V-Wise here: 

And be sure to Like the V-Wise Facebook page here: 

Lori Martinek, Branding Expert & Author,

Turn On The Light!

As entrepreneurs, we long to turn our passions into income-producing busineses. Who doesn’t dream of being able to wake up each day and make money for living their passion?

A business that is built on your strengths is much more likely to succeed and it is much more likely to survive the challenges that all new businesses face. Why? Because its entrepreneurial, passion-pursuing owner … that’s you … will be more likely to hang in there, work hard and do what it takes to make it through tough times. Your commitment and emotional investment will make you willing to invest your time and effort to make things work and the quality of the time and the effort that you invest will be better.

You will be involved by choice … and choice is the most powerful motivator in the world! … Lori Martinek, Branding Expert & Author,

Be sure to visit the MindingHerBiz project at

Don’t Wait For Success To Happen …

… MAKE it happen! Success comes to those who go after it — in any economy. There’s no magic formula to live by, just four undeniable truths that apply to any business or brand.

Lori’s ‘Four To Live By’:

    – Make Yourself Visible;

    – Plant the Idea;

    – Ask For the Sale;

    – Deliver As Promised and Provide Exceptional Service.


Servicing the sale is more important than closing the deal. The experience of working with you and your company is what customers will remember. First impressions count, but it’s the perceived experience that makes or breaks a reputation …. Lori Martinek, Branding Expert & Author,

Helping Nashville Bread Sales Rise …

CNN_Money_logoRead how branding expert, author and MindingHerBiz founder Lori Martinek helped a Nashville-based artisan bakery and restaurant plan for the future through better marketing and branding at