Posts Tagged ‘social media’

More People Meet You Online Than In Person

Wednesday, November 3rd, 2010

pass-it-on-photoIt’s the new reality: More people are likely to meet you or visit your company for the first time online than they are in person. That all-important first impression that you’re about to make? You probably won’t be there to make it in person.

Google (or Bing or whatever search engine or social networking tool that you or they prefer to use) is no longer just a search engine, it is also a reputation manager. Potential customers, employers, workers, residents, partners and even potential dating prospects are using online tools to find … learn … compare … and form opinions BEFORE they contact, meet or visit the subject (You!) in person. Make sure that you like what they see — and learn — when they find you or your company online. Your online impression must be positive and strong. Second chances are very, very rare these days.

Google yourself, regularly, and make sure that you like what you see. Focus on the first two pages … few people look beyond those results. And if you’re not seeing anything at all? It’s time to start working on developing an online strategy so that you can Be Visible … and Get Found, in a positive way …. Lori Martinek, Branding Expert & Author, http://pplusonline.com 

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The Advice You Need, Three (Free) Ways

Thursday, June 3rd, 2010

womenwithchartMindingHerBiz Seeks Candidates for June, July …

MindingHerBiz works with female entrepreneurs to help them confront and move past the challenges of startup and growth. We are a 100% pro bono, pay it forward project headquartered in Phoenix, AZ. Each month, we work with one candidate to power brainstorm one or more issues and provide input that she can use to make good strategic choices. It’s a free 90-minute session that participants tell us works wonders for helping them approach their ventures with fresh eyes. Visit our website at http://mindingherbiz.com  to download the forms or email me at lori@mindingherbiz.com   if you are interested in becoming a candidate.

 

FREE Power Workshop: Branding for Social Media Success ….

Friday, June 18 from 1 – 2 p.m. at the Kierland Westin Conference Center, where the Greater Phoenix Chamber will be hosting its Spring Business Expo. Learn how to be smart AND social with branding expert Lori Martinek. Free admission to expo and workshops. Details at http://tinyurl.com/loritalksbranding

 

SBDC Provides Free Ongoing Counseling

Brainstorm with MindingHerBiz one time … and then get the ongoing counseling and support that you need, for FREE, from SBA-funded SBDC (Small Business Development Centers) nationwide. Find the location nearest you at http://asbdc-us.org . In Arizona, check out the Arizona statewide network at http://azsbdc.net . There are 20 locations across the state.

 

Let us know if you or some smart, savvy female business owner whom you know could benefit from the help of the MindingHerBiz team. We’re on a mission –  and it’s to help other women succeed. … Lori Martinek, Branding Expert & Author, http://pplusonline.com , http://lorimartinek.com 

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What’s Your Best Strategy for Starting A Business In This Economy?

Tuesday, May 5th, 2009

dreamstime_3068678Looking to start a business in today’s tough economy? These tips will help you get off to a fast, strong start — in good times or bad:

  • Success is NOT accidental … you have to work at it. Wishing and wanting won’t get you anywhere. Working will. Remember this, always;
  • Know your strengths and how they meet a need of your target audience;
  • FIND an existing or emerging need and fulfill it. Look for the opportunity in the marketplace;
  • It’s all about them, your customers, not you. Really;
  • Look for ways to do something better, faster, cheaper or easier;
  • Do something that you love and it will never feel like work. Another bonus? The quality of the effort that you put into your business will be better;
  • AND …. Know What Success Looks Like — so that you will know when you have arrived … and achieved it. Surprisingly, many people fail to visualize what they want their efforts to produce.

What’s the best fast start for promoting and building a new business? Social media and marketing. It is attainable, accessible and affordable for companies of any age, size or location. … Lori Martinek

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What Is Attraction Marketing?

Monday, April 20th, 2009

mothtoflameAttraction Marketing combines elements of personal branding, target marketing and strategies for putting your brand’s energy into the marketplace in a way that attracts the types of people and opportunities that you need to be successful. It is a very dynamic process that anyone can learn and it is the subject of my new book, Be the Bulb!


Why is this such a relevant topic right now? It has never been more important to shine brightly. Competition for business, for jobs — even for relationships — is fierce. You have to be a standout and set yourself apart from the competition in a positive, magnetic way. Strength-based branding creates motivational energy that draws people to you, like moths to a flame. Read about how to use strategic branding, target marketing and social networking strategies to shine the light on you, your company and its products, starting today, at http://activeattention.com  

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Social Networking is the Great Equalizer

Friday, April 17th, 2009

twitter-network1Social networking provides a very high ROI (return on investment).  Small business owners who begin to implement a thoughtful social strategy will generally see results quickly in terms of growing visibility … increasing site traffic … an expanding network … better Google results — and all for primarily an investment of  their time and effort (human resources versus capital outlay). That’s why it is such a good tool for new, small and growing businesses. And: Social networking strategies are equally accessible to companies of any age (new, expanding, established), size or location (urban or rural). Finally, a tool that levels the playing field for smaller companies …..  Lori Martinek

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Why Social Media Works …

Tuesday, April 7th, 2009

987thepeakOne of the morning DJs on my local radio station is experimenting with Twitter. His station started a Twitter page and has asked all of the on air personalities to contribute. It’s interesting to listen to him wonder aloud why anyone would want to know what he or anyone else is doing throughout the day. That’s a comment I often hear from clients who are just starting to investigate social media: It’s fun, but how can it really help my business?

Social media works … and it works very, very well … and for one very good reason: It solves problems and fulfills needs.

Need a recommendation for a good vendor, a weekend outing or a great way to grow your business? Social media, and Twitter in particular, bring the information you need right to your phone or laptop. Just ask (tweet!).

Trying to make a purchasing decision? Talk to people who’ve bought the product and lived through the customer service experience. Ask your Facebook network, Tweet for info or Twollow (follow) key words that relate.

Want to reach out to new customers or build loyalty among your current base? Tweet special offers … valuable information … links to your website and more … and use key words to make it easy for them to find and follow you.

Looking for a way to build retail traffic or fill rooms and seats? Tweet menu specials … limited time offers … last-minute deals and more. Social media is fast. It’s NOW. No lead time, no printing time, no waiting time. You’ll see results quickly … which means that you can also adjust your strategy quickly, if needed.

Get sales leads and build your networking base. Be social and look for like minds, similar needs and unfufilled demand. It’s all out there, waiting to be found. LinkedIN was created to put people together. Ecademy is all about people who want to do business with you.

Social media works and it works in any economy becuase it is attainable, affordable and accessible for businesses of any age … size … or location. It is the great equalizer … a great communicator … and it can be a highly efficient target marketer. Use it to introduce yourself to it … and you’ll see the possibilities immediately …. Lori Martinek

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