Authentic. Organic. These are two favorites in modern marketing lingo, but what do they really mean? When you are focusing on your strengths, when you are being genuine … and shining brightly … you are being authentic and the world will beat a path to your door. Organic is all about drilling down to Core Strengths … whether it’s the brand that you project for your company, your products or yourself. So many companies (and business owners) get caught up in trying to be something they’re not …. or modeling themselves after a company that they admire. Skip the buzz words and the mirroring and Be the Bulb! Use strength-based branding, target marketing and social outreach strategies (online and off) to be the company that customers want to work with and offer the brands they want to buy. That’s what happens when you let your true light shine through
Posts Tagged ‘social networking’
Attraction Marketingcombines elements of personal branding, target marketing and strategies for putting your brand’s energy into the marketplace in a way that attracts the types of people and opportunities that you need to be successful. It is a very dynamic process that anyone can learn and it is the subject of my new book, Be the Bulb!
Why is this such a relevant topic right now? It has never been more important to shine brightly. Competition for business, for jobs — even for relationships — is fierce. You have to be a standout and set yourself apart from the competition in a positive, magnetic way. Strength-based branding creates motivational energy that draws people to you, like moths to a flame. Read about how to use strategic branding, target marketing and social networking strategies to shine the light on you, your company and its products, starting today, at http://activeattention.com
Social networking provides a very high ROI (return on investment). Small business owners who begin to implement a thoughtful social strategy will generally see results quickly in terms of growing visibility … increasing site traffic … an expanding network … better Google results — and all for primarily an investment of their time and effort (human resources versus capital outlay). That’s why it is such a good tool for new, small and growing businesses. And: Social networking strategies are equally accessible to companies of any age (new, expanding, established), size or location (urban or rural). Finally, a tool that levels the playing field for smaller companies ….. Lori Martinek
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